Secondly, missions can increase the legitimacy of research and innovation actions.
Beyond the intrinsic value derived from ensuring that funds and efforts are directed toward public good – with the awareness of its beneficiaries – buy-in from society can help fill the gap between discovery and systemic change, and help the transition from a ‘market-fixing’ approach toward ‘market-shaping’. This is crucial for some of the particularly complex problems that the current European Commission aims to tackle which rely not only on the development of new solutions, but require behaviour change, the diffusion of new social norms, and coordinated action at local, national and transnational levels.
The Covid-19 crisis could serve as a prime example for how important public buy-in is. While significant victories were achieved with vaccines being developed at an unprecedented speed, the EU also had to fight, in parallel, a wave of misinformation and disinformation that fed directly into the disconnect between society and evidence-based decision-making.
With a research and innovation framework that proactively addresses societal responses to these challenges and invites the public to act as a co-creator of solutions, the systemic impact of discoveries can be greatly enhanced.
Achieving this, however, entails more than raising awareness about research and innovation. For instance, the board of the oceans, seas and waters Horizon Europe mission (Mission Starfish 2030: Restore our Oceans and Waters) takes relevant steps in this direction, explicitly setting out to fill the knowledge and emotional gaps needed to spark public imagination and engagement on the topic through concrete actions such as literacy programmes or citizen science projects.