Smart Ageing Prize

  • Orpa Haque

    Orpa Haque

    Assistant Programme Manager

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The future of work is changing. With advances in technology and increasing trends towards entrepreneurship, this brings with it exciting new opportunities for older adults to contribute their extensive skills, networks and experience to the economy and make a positive social impact.

Senior enterprise is one powerful means to empower older adults to contribute to society and create meaningful connections, creating resilient and sustainable businesses and social ventures, as well as leveraging the complementary skills and knowledge of younger adults for intergenerational collaboration. However, there is currently a lack of opportunities and support for senior enterprise, and the means for all older adults to work with different generations in the entrepreneurial space.

That is why we will be launching the third edition of the Smart Ageing Series on Senior Enterprise: A prize enabling all ages to thrive through enterprise.

Businesses of the future should harness the skills and assets of all generations to enable people to work together and thrive through enterprise. This 50,000 EUR challenge prize is seeking solutions that support, empower and inspire older adults to engage in entrepreneurship, for example through the creation of intergenerational teams and skills-sharing, or digital solutions to help bring to life the entrepreneurial ideas and energy of the 60+ age group.

This blog was originally posted on the Smart Ageing Prize website.

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